CGFloat viewWidth = self.view.bounds.size.width;
 CGFloat textFieldX = 50;
 CGFloat textFieldH = 30;
 CGFloat padding = 30;

 UITextField *textField = [[UITextField alloc] init];
 textField.frame = CGRectMake(textFieldX, 100, viewWidth - 2 * textFieldX, textFieldH);
 textField.borderStyle = UITextBorderStyleRoundedRect; // 边框类型
 textField.font = [UIFont systemFontOfSize:14];
 NSAttributedString *attrString = [[NSAttributedString alloc] initWithString:@"请输入占位文字" attributes:
 @{NSForegroundColorAttributeName:[UIColor redColor],
     NSFontAttributeName:textField.font
   }];
 textField.attributedPlaceholder = attrString;
 [self.view addSubview:textField];

 UITextField *textField1 = [[UITextField alloc] init];
 textField1.frame = CGRectMake(textFieldX, CGRectGetMaxY(textField.frame) + padding, viewWidth - 2 * textFieldX, textFieldH);
 textField1.borderStyle = UITextBorderStyleRoundedRect;
 textField1.placeholder = @"请输入占位文字";
 textField1.font = [UIFont systemFontOfSize:14];
 // "通过KVC修改占位文字的颜色"
 [textField1 setValue:[UIColor greenColor] forKeyPath:@"_placeholderLabel.textColor"];
 [self.view addSubview:textField1];

// 重写此方法
-(void)drawPlaceholderInRect:(CGRect)rect {
 // 计算占位文字的 Size
 CGSize placeholderSize = [self.placeholder sizeWithAttributes:
        @{NSFontAttributeName : self.font}];

 [self.placeholder drawInRect:CGRectMake(0, (rect.size.height - placeholderSize.height)/2, rect.size.width, rect.size.height) withAttributes:
 @{NSForegroundColorAttributeName : [UIColor blueColor],
     NSFontAttributeName : self.font}];
}